During 2008, Amphibian Ark is leading zoos in a globally coordinated public awareness campaign “The Year of the Frog.” The main goal of this campaign is to generate public awareness and understanding of the amphibian extinction crisis.
Amphibians are an important component of the global ecosystem, as indicators of environmental health and contributors to human health. They watched the dinosaurs come and go, but today almost half of them are themselves threatened with extinction. Addressing the amphibian extinction crisis represents the greatest species conservation challenge in the history of humanity.
The main goals for the 2008 YOTF Campaign are:
*To engage the public in amphibian conservation and gain financial support for AArk activities.*To create partnerships among Zoos, Aquariums, Botanical Gardens, private and public institutions (universities, etc) around the world to ensure the global survival of amphibians.
*To raise funds for implementing the ex situ aspects of the ACAP (Amphibian Conservation Action Plan).
*To highlight ways in which the public can make positive contributions to conservation through activities in their daily lives.
*To draw the attention of zoos towards the importance of amphibian ex situ conservation.
*To stimulate a sustained and long-term interest in amphibian conservation and related interactions with the wider environment.
*To raise increased awareness about the protection of biodiversity through the conservation of amphibians.
*To strengthen zoo communities as fund raisers and global promoters of conservation.
For even more information please visit the AmphibianArk Website Click Here
